The Fashion World Has Spoken: This Brand Is Going to Be Big


For trend editors like us, it may be an exhilarating experience to detect a new designer whose work we love. Though our everyday is in general saturated with plenty of options to obsess over, there’s some thing particular about determining a special item or aesthetic that resonates along with your private variety. For this writer in exact, it’s Rejina Pyo. I began recognizing her designs on the street kind circuit via insiders like Kate Foley and Pandora Sykes and, after seeing her assortment launch on net-a-Porter, decided it was once time to cut straight to the source so I could share her effective manufacturer with you, expensive readers. I not too long ago caught up with Pyo over e-mail to discuss the company that—if the pictures under are any indication—is set to be a main success.

Examine out how your favourite trend women put on Rejina Pyo designs and learn a little bit bit about the Londoner within the system. Oh, and keep your favourites too, of course.



Pyo is a Korean-born and London-centered designer who bought her MA in trend at imperative Saint Martins in 2011. This will sound just like the normal history for a now burgeoning London dressmaker, but it surely wasn’t a course that was anticipated of her. “after I used to be a child, my mum used to make tons of my clothes with curtains at house, and that i used to drape the fabrics round me as if it was once an high fashion gown. She studied fashion when she was younger, and she or he used to hide her sketch books as she didn’t need me to do fashion, however I invariably determined it one way or the other and practised.”the-fashion-world-has-spoken-this-brand-is-going-to-be-big

For her MA collection, she snagged the attention of the fashion community with her unexpected use of wooden sculptures integrated into fluid dresses. So much so, in fact, that H&M-owned Weekday tapped her to come design similar pieces, which were sold across Europe in over 30 stores.

Pyo özgü also taken part in exhibitions, worked with luxury designers, and even won the Han Nefkens Fashion Award, whereby she was commissioned to create an installation for Rotterdam’s Museum Boijmans Van Beuningen.the-fashion-world-has-spoken-this-brand-is-going1

Her work has been featured in Vogue, Elle, kind.Com, yet another, and several different publications we here at Who What wear love. She’s currently working on her eponymous label, which she describes as “effortlessly based with a playful twist. Graphic. Timeless.the-fashion-world-has-spoken-this-brand-is-going-to-be-b

Like for many artists, Pyo’s inventive method is all about instinct. “each season i’ve a indistinct thought of what i want, and throughout the research time, it turns into extra tangible things, the colours, mood, details, silhouettes that i am interested in, after which I sketch or drape. We make prototypes headquartered on that—fittings after fittings to excellent the product in phrases of the percentage as good as relief.”the-fashion-world-has-spoken-this-brand-is-going-to-be-bi

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Julia Albert

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